AI is transforming our field. That's why we are gradually building an AI-native digital agency: a company where AI is not just an additional tool, but integrated into our culture, processes, and solutions. We continue to do what we do best: crafting smart digital platforms with expertise. But with AI, we can do this faster, smarter, and more creatively than ever before.
At New Orange it's not just about tools, but primarily about a mindset. We foster a culture where curiosity and experimentation are second nature. AI is not a separate department or project, but part of our everyday work. Colleagues try out new tools and discover new applications, share their insights with each other, and in every sprint meeting, we explore how AI can assist. We continuously test new applications and measure what works, so we keep improving. In this way, AI gradually becomes an integral part of our craftsmanship.
01
AI-generated tests, automated code reviews, performance analyses, and scaffolding.
02
Compliance with WCAG guidelines, error detection, anomaly alerts, and continuous improvement based on AI signals.
03
Smarter user stories, sprint suggestions, changelogs, and risk predictions via AI dashboards.
As a client, you work with an agency that doesn't just follow technology but uses it intelligently to make your platform faster, better, and future-proof. Our AI-native approach accelerates the entire development process: from smart user stories to automated tests and performance analyses. You'll notice it in the quality, the shorter lead time, and the room for more creativity and customisation.
You don't need to be an AI expert: that's our role. You can count on a partner that leverages AI to realise your digital ambitions, without making it complex or elusive.
If you'd like to know how an AI-native approach can make your platform smarter and faster, feel free to contact Ruud van Falier. He will gladly show you how we translate technology into practical impact.
People from New Orange are the initiators of the AI Innovation Circle: a community for developers and digital professionals who help each other apply AI in smart and practical ways. This network of industry peers organizes meetups, shares knowledge, and experiments together.