Commercetools

Commercetools is an API-first commerce platform that enables organisations to build a fully customised e-commerce solution. Rather than relying on a single all-in-one platform, you select the components that best fit your digital landscape, such as a CMS, search solution, payment provider and PIM system.

Commercetools is designed for organisations with complex e-commerce processes, multiple sales channels or international operations. It is an excellent choice for businesses that require maximum flexibility and want to build their digital landscape using a composable architecture.

Composable commerce is an approach to ecommerce where the platform is built from specialised solutions that work together through APIs. This allows individual components to be replaced or expanded without rebuilding the entire platform.

Yes. Commercetools is built on an API-first architecture and integrates with ERP, CRM, PIM, CMS, WMS and payment systems, among many others. This creates a connected digital ecosystem where data and business processes work together seamlessly.

Yes. Commercetools supports multiple brands, countries, languages, currencies and sales channels. This makes it well suited to organisations operating internationally or following an omnichannel commerce strategy.

Yes. Commercetools was built as a headless commerce platform. It gives you complete freedom to separate the front end from the commerce engine, allowing you to tailor the customer experience across different devices and digital channels.

Yes. Commercetools offers a high degree of flexibility, but it also requires active management. In addition to maintaining the commerce platform itself, it is important to keep integrations, APIs, front-end components and other elements of the composable architecture up to date. Monitoring, performance optimisation and testing changes are also essential. New Orange supports organisations with proactive application management and the ongoing development of their Commercetools platform.

The total investment depends on the required functionality, architecture, integrations and the number of components used. In addition to the platform licence, implementation, custom development, ongoing management and future enhancements all contribute to the overall cost. We provide a clear assessment upfront of the solution and investment that best fit your organisation.

New Orange translates your commerce processes into a composable architecture, selects the most suitable components and develops the front end, integrations and connections with systems such as CMS, PIM, ERP, CRM, search platforms, payment providers and shipping solutions. After launch, we continue to support optimisation, maintenance and ongoing platform development.

Commercetools may not be the right solution if you primarily need a standard online store, have only a few integrations or want to launch quickly without making extensive architectural decisions. In these situations, Shopify Plus or BigCommerce can often provide a faster, simpler and more cost-effective solution.