New Orange APAC Pty Ltd
ABN 67 165 341 748
In a digital world that is constantly evolving, we help organisations turn complex challenges into clear and workable solutions. As a digital technology agency, we combine technical expertise with a pragmatic approach and the smart use of AI, so we can develop faster without compromising on quality, continuity, or results.
01
We implement and optimise scalable digital platforms for content and e-commerce, built on headless and composable architectures.
02
We connect CMS and e-commerce platforms with ERP, CRM, marketing tools, warehouse management, and financial systems.
03
We build custom applications, customer portals, and digital tools that match what your organisation needs, such as a custom CRM, reservation tool, or internal portal.

We implement and optimise digital platforms that fit your organisation and growth ambitions. With Umbraco and Sanity as our primary content management solutions, we build scalable content platforms based on headless and composable architectures.
We set up these platforms so content editors can work faster and more effectively with AI support. At the same time, we make sure all content is well structured and indexable for both search engines and large language models.
With BigCommerce, Commercetools, and Shopify Plus, we deliver e-commerce platforms that are ready for further growth. From product information to checkout, everything works together in one future-proof digital platform.
Where possible, we use Agentic Engineering: AI agents that work alongside our developers to write, test, and optimise code under human supervision.
A digital platform only works properly when the underlying systems are connected. We connect CMS and e-commerce platforms with ERP, CRM, marketing tools, warehouse management, and financial systems such as Exact, SAP, Microsoft Dynamics, and Salesforce.
We develop these integrations using AI-augmented development: AI tooling for writing, reviewing, and testing integration logic. This makes integrations faster and more reliable. We use proven connectors and API integrations where possible, and custom integrations where needed.
Not every digital challenge fits within a standard SaaS solution. Sometimes your organisation needs more control, or functionality that you will not find in an off-the-shelf product. In other cases, the product simply does not align well enough with your business processes.
In those cases, we build custom applications, client portals, and digital tools that match exactly what your organisation needs. With Agentic Engineering, this can now be done faster than ever. Think of a custom CRM, a reservation tool, or an internal portal that fits the way your organisation works.
A future-ready digital sales platform for complex telecommunications journeys
SP
A future-proof digital commerce foundation supporting 60+ stores.
BB
A future-proof subscription platform built for scale and innovation.
VIV
MVRC
AGL
TC
MUD
The technology behind more than 40 Valk Exclusief hotels, seamlessly supporting their service.
VEX
The online environment behind the leading expert in dredging and maritime services.
BOKA
We are happy to think along with you. With our technical expertise and years of experience with digital platforms, we help you make the right choices for your digital landscape.
Feel free to contact Natalie for honest advice on the type of solution that best fits your organisation, or for an open conversation about your digital ambitions.