New Orange APAC Pty Ltd
ABN 67 165 341 748
New Orange is a digital technology agency. With around 90 team members, we work - together with specialised partners - on the technology behind your digital solutions. We do this from our Australian office in Melbourne, with support from our teams in the Netherlands and our team in Kuala Lumpur (Malaysia).
As our client, you work with one dedicated local team you know and trust. At the same time, our scale gives you continuity, flexibility, and access to a wide range of technical expertise. This means we can scale up quickly - or even work around the clock - when needed.



We build and optimise e-commerce platforms, web platforms, marketplaces, and PIM systems. Together, we create scalable, future-proof solutions that help your business grow. Our clients are often mid-sized companies with ambitious goals.

As the sun sets in Australia, it rises again in the Netherlands - a continuous source of energy. This unique setup offers more than just round-the-clock support and development; it provides scalable capacity, diverse perspectives from an international team, and tailored support for global e-commerce. The work is carried out by our dedicated team members who look beyond the boundaries of their own expertise. This holistic approach enables us to see beyond the horizon and make smart decisions together for both the short and long term.
We are integrating AI more deeply into our workflows to make digital solutions smarter, faster, and more effective. From automated testing to performance analysis and risk prediction: AI helps us deliver better results, faster.
We are happy to think along with you. With our technical expertise and years of experience with digital platforms, we help you make the right choices for your digital landscape.
Feel free to contact Natalie for honest advice on the type of solution that best fits your organisation, or for an open conversation about your digital ambitions.