New Orange APAC Pty Ltd
ABN 67 165 341 748
New Orange is a digital technology agency focused on translating complex challenges into seamless and intuitive digital solutions. With around 90 colleagues, supported by AI agents, we develop and maintain the technology behind our clients’ digital platforms.
We implement and optimise content management and e-commerce platforms, integrate marketing and back-office systems, and develop custom solutions that align seamlessly with business processes and enable possibilities beyond the limits of standard software.
Our clients are often mid-sized organisations with ambitious growth objectives. Together, we deliver scalable and future-proof digital solutions that contribute to sustainable growth.
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The question behind your question is often more interesting than the question itself. We invest time in understanding your real problem, so we can build something that matters.
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Relationships go beyond a project. As your long-term partner, we understand your context. The longer we work together, the better we understand your domain and the more valuable our advice becomes.
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We have the capacity to scale up when you need it. At the same time, you always work with people who truly know you and your organisation, and who use the best AI tools to build software efficiently.
Our clients work with one dedicated office and a trusted team. This keeps communication direct and personal, while giving us the capacity to scale when needed. You work with people who know your organisation and use AI intelligently to build software efficiently.
We believe in long-term partnerships. By understanding organisations, processes and existing systems in depth, we can make better decisions and define more clearly what is really needed. The question behind your question is often more interesting than the question itself. That is why we invest time in understanding the actual problem. This allows us to build solutions that work well from a technical perspective and add real value to the organisation.
We do this from our offices in the Netherlands (’s-Hertogenbosch and Tuil) and Australia (Melbourne), with additional capacity in Malaysia (Kuala Lumpur).
Our teams consist of experienced professionals who use agentic engineering to apply AI purposefully throughout the development process. AI agents support analysis, code generation, documentation and testing. This helps us work faster and creates more room for the technical decisions that truly matter.
At the same time, this way of working requires greater precision, sharper choices in architecture and security, and developers who continue to safeguard quality.
That combination of technological innovation and craftsmanship is important to us. To reinforce that craftsmanship, we invest in certifications, we are an Umbraco Platinum Partner, the highest partner status, and listed in the Dutch Emerce 100.
We are happy to think along with you. With our technical expertise and years of experience with digital platforms, we help you make the right choices for your digital landscape.
Contact Natalie for honest advice on how we build software that adds immediate value to your organisation, or for an open conversation about your digital ambitions.