New Orange APAC Pty Ltd
ABN 67 165 341 748
We have extensive experience in integrating standalone systems to form a unified platform. This approach is known as the Composable Digital Experience Platform (DXP). It enables us to create a digital platform that seamlessly aligns with your organisation's needs and requirements.
By implementing a Composable DXP, you obtain precisely the selection of systems you need, with the flexibility to expand or modify them in the future. This ensures you receive exactly what you require and only pay for what you use.
You aim to reach your target audience in a smart and effective way with a strong digital message. A Composable Digital Experience Platform (DXP) provides the flexibility to tailor your visitors' experience perfectly to their needs and your content strategy. Instead of being tied to a monolithic system, a Composable DXP allows you to combine the best tools - such as a CMS, search function, e-commerce platform, and marketing automation - into a flexible and future-proof whole.
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With a Composable DXP, you assemble an ecosystem that may include:
Content Management System (CMS): Platforms like Umbraco or Magnolia for easy management of stories and visual content.
Personalisation Module: To dynamically adjust content to meet your visitors' needs.
Analytics and Data Systems: To gain insights into what works and what can be improved.
Since these components are connected via APIs, you remain flexible and maintain control over your platform's performance.
A Composable Digital Experience Platform (DXP) is a digital platform built from specialised systems. These may include a CMS, ecommerce platform, search solution, personalisation engine and analytics platform. The individual components are connected through APIs to create a single digital ecosystem.
A traditional DXP provides most functionality within a single integrated platform. A Composable DXP allows you to select best-of-breed solutions for each capability. This gives you greater flexibility to choose technology that fits your organisation, business processes and digital strategy.
A Composable DXP is well suited to organisations with multiple websites, brands, countries, sales channels or complex integrations. It is also a good choice for businesses that regularly evolve their digital platform and want to avoid being locked into a single software vendor.
A Composable DXP may include a CMS, ecommerce platform, PIM, DAM, search solution, personalisation platform, CRM, marketing automation platform and analytics tools. The exact combination depends on your digital landscape, business processes and objectives.
A Composable DXP allows you to select, implement and replace individual components independently. This gives your organisation greater flexibility and makes it easier to introduce new functionality without rebuilding the entire platform. It also allows you to choose the best technology for each specific requirement.
No. For organisations with a relatively simple website or only a few integrations, a single integrated platform can be easier to manage and more cost-effective. A Composable DXP becomes more valuable when flexibility, scalability, multiple digital channels and integrations are key requirements.
No. Headless means that the front end is separated from the CMS or commerce platform. Composable goes a step further by building the entire digital ecosystem from specialised components. Headless technology is often one of the building blocks within a composable architecture.
A Composable DXP requires more attention to architecture, integrations and technical management than a single integrated platform. Clear ownership, monitoring, security and update processes are essential. With the right architecture and proactive application management, however, the platform remains structured and easy to manage.
Yes. You do not need to replace your entire digital landscape at once. Many organisations start by modernising a single component, such as the CMS, search functionality or ecommerce platform, and gradually replace other systems while connecting them through APIs.
The technology stack depends on your organisation's requirements. A Composable DXP may include Umbraco or Sanity for content management, BigCommerce or Commercetools for ecommerce, together with specialised solutions for search, personalisation, product information management and analytics.
The total investment depends on the number of components, software licences, integrations, front-end development and ongoing platform management. While a composable architecture may require a larger upfront investment, it gives you greater control over the functionality you use and pay for. It is therefore important to evaluate the total cost of ownership over several years.
New Orange analyses your digital landscape, business processes and objectives before designing a composable architecture that fits your organisation. We help select the right technologies, implement the platform, develop the front end, build API integrations, manage migrations and provide proactive application management after launch. New Orange is an Umbraco Platinum Partner and the first official Sanity partner in the Netherlands, with experience in large-scale multisite environments.
MACH stands for Microservices, API-first, Cloud-native and Headless. These are the four technical principles behind many composable platforms. A Composable DXP often follows MACH principles: separate components work together through APIs and can be replaced or scaled independently.
For many organisations, it is. Instead of relying on a single broad suite, you build a platform from specialised components, such as Umbraco or Sanity for content and BigCommerce or Commercetools for e-commerce. This gives you more freedom of choice and means you do not pay for functionality you do not use. When your organisation already relies heavily on a suite, a phased transition is often more practical than a full replacement.