New Orange APAC Pty Ltd
ABN 67 165 341 748
With Sanity, you’re working with a headless CMS that seamlessly combines flexibility and scalability. This forward-thinking and user-friendly platform offers all the tools needed to manage content centrally and efficiently.
Sanity offers unmatched flexibility when it comes to structuring and managing content. While traditional CMS platforms can be limiting, Sanity gives companies full control over their data models. This level of customisation enables the creation of digital experiences that align perfectly with brand identity and audience expectations.
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Built on React and Next.js, Sanity gives developers full control. Its API-first architecture integrates with any front-end, while the intuitive interface keeps content management accessible for all teams.
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Sanity provides the flexibility and scalability to support companies at any stage. With its SaaS model and flexible licensing, it suits both small-scale projects and large, complex content environments.
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Sanity Studio—the platform’s content environment—supports real-time editing and live content updates. This streamlines collaboration and shortens time-to-market.
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Sanity includes AI tools for content generation, automated tagging, and intelligent content recommendations.
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Sanity allows for the creation of content structures that are channel-agnostic. Content can be stored and reused across various platforms, simplifying distribution and enabling scalable content management.

At New Orange, we help companies implement, configure, and optimise Sanity. The result is a flexible, scalable, and future-ready content platform, built to grow with your business.
We're happy to think along with you. With deep technical knowledge and years of experience with Sanity and other platforms, we help you make the right choice.
Get in touch with Natalie for honest advice on the type of platform that best fits your organisation, or for an open conservation about your digital plans.
Sanity is a headless CMS that enables you to manage content centrally and deliver it through APIs to websites, mobile apps, e-commerce platforms and other digital channels. It is designed for organisations that want to manage content flexibly and build on a modern composable architecture.
Sanity is ideal for organisations that publish content across multiple channels or need a flexible content platform. It is widely used for corporate websites, e-commerce platforms, customer portals and other digital solutions where content is reused across different touchpoints.
Yes. Sanity is built using an API-first approach and is well suited to composable architectures. It integrates easily with front-end frameworks, e-commerce platforms, search solutions and other business systems.
Sanity provides an intuitive content management interface that can be fully tailored to your organisation's content structure and editorial workflows. This means content editors only see the fields and functionality relevant to their role.
Yes. Sanity can be integrated with ERP, CRM, PIM, DAM and e-commerce platforms, among many other business systems. Its API-first architecture makes it easy to exchange content with other applications across your digital ecosystem.
Yes. Sanity supports multilingual content, multiple websites and flexible content models. This makes it an excellent choice for organisations operating in multiple countries or managing content for different brands.
Sanity is a cloud-native platform managed by Sanity, so you do not need to worry about server maintenance or software updates. Functional and technical management remain important, however. This includes evolving content models, maintaining integrations, managing user permissions and monitoring the overall digital environment. New Orange supports organisations with proactive application management and the ongoing development of their Sanity platform.
The total investment depends on the size of the platform, the required functionality and the number of integrations. In addition to implementation costs, Sanity charges a subscription fee based on usage and the selected features. We provide a clear overview of the expected investment before the project begins.
New Orange uses Sanity for organisations that want to manage structured content and reuse it across multiple digital channels. As an official Sanity partner in the Netherlands, we help organisations with content modelling, editorial workflows, API integrations, front-end development and ongoing platform management.
Sanity stores content in a structured way, making the relationships between pages, products, services, metadata and FAQs much clearer. New Orange designs content models, APIs and rendering strategies so that content is easy for search engines to index and easier for large language models to understand.