New Orange APAC Pty Ltd
ABN 67 165 341 748
Marketplacer is a marketplace platform that enables you to build and scale a multi-vendor e-commerce model. You can expand your offering with products from external sellers and integrate the platform with your existing e-commerce ecosystem, such as BigCommerce, Shopify, or Commercetools.
Marketplacer is designed for organisations that want to grow with a marketplace or dropshipping model, without fully reconfiguring their existing e-commerce landscape. Instead of holding all inventory themselves or adding new categories through lengthy implementation processes, Marketplacer provides a platform that allows you to efficiently onboard external sellers and their product offerings.
The platform connects your front end and existing e-commerce ecosystem with third-party assortments. This enables you to test new product categories more quickly, expand your offering, and develop new revenue streams, while keeping your current operations manageable.
With its available connectors and implementation options, Marketplacer integrates well with existing platforms such as BigCommerce, Shopify Plus, and Commercetools. This allows you to build on your current digital landscape while taking the step toward a scalable marketplace model.
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With Marketplacer, you can add products from external sellers to your offering without having to purchase or manage everything yourself. This helps you increase your relevance to customers and respond to market opportunities more quickly.
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Marketplacer is designed to work with your existing systems. This allows you to add a marketplace model without having to rebuild your entire e-commerce environment.
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Whether you want to start with dropshipping, expand your offering, or test new categories on a smaller scale first, Marketplacer allows you to grow step by step in a way that fits your organisation.
As a digital technology agency, we help organisations make their e-commerce ecosystem smarter and more scalable. For companies looking to grow through a marketplace model, Marketplacer can be a valuable addition. We help you integrate the platform with your existing processes, systems, and digital ambitions.
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Marketplacer is a marketplace platform that enables organisations to add third-party sellers, suppliers and brands to their existing e-commerce environment. This allows you to expand your product range without purchasing, stocking or shipping every product yourself.
Marketplacer is well suited to retailers, wholesalers and other organisations that want to launch an online marketplace or expand an existing e-commerce platform with products from third-party sellers. It is particularly valuable for businesses looking to broaden their product range quickly or test new product categories and revenue models.
A traditional online store primarily sells products from its own inventory. A marketplace also offers products or services from third-party sellers. The marketplace owner manages the platform and customer experience, while individual sellers may be responsible for their own product catalogue, inventory and order fulfilment.
Yes. Marketplacer can be integrated with existing e-commerce platforms and other components of your digital landscape. This allows you to add marketplace functionality without replacing your current online store. The best integration approach depends on your existing architecture and commerce processes.
Marketplacer provides tools to onboard and manage sellers. You can define rules for product catalogues, product information, pricing, inventory, orders, fulfilment and commission structures. You also decide which sellers and products are approved for your marketplace.
That depends on the marketplace model you choose. Third-party sellers can manage their own inventory, shipping and returns, or some logistics processes can be handled centrally. Clear agreements should be established regarding delivery times, shipping costs, return policies and customer service.
Yes. Marketplacer integrates with e-commerce platforms as well as ERP, PIM, CRM, WMS and payment systems. This enables product information, inventory, orders, customer data and financial information to be synchronised across your digital ecosystem.
As the marketplace owner, you define the admission criteria and quality standards for sellers and products. These may include requirements for product information, imagery, pricing, inventory accuracy, delivery times and customer service. Well-defined processes and quality controls help maintain a consistent customer experience.
Yes. Marketplacer supports both B2C and B2B marketplace models. B2B marketplaces can include features such as business accounts, customer-specific catalogues, negotiated pricing, bulk ordering and integrations with procurement and ERP systems.
Many marketplace operators earn revenue by charging a commission on each transaction. Other revenue models include seller subscriptions, listing fees or premium commercial services. The most suitable approach depends on your market, product offering and relationship with your sellers.
Yes. While Marketplacer provides the technical infrastructure as a SaaS platform, functional and application management remain essential. This includes managing sellers, maintaining product data, supporting integrations, monitoring orders and testing platform changes. Continuous optimization of the customer journey and marketplace operations is also important.
The total investment depends on the size of the marketplace, the number of sellers, the required integrations and any custom functionality. Design, implementation, data migration, ongoing management and future enhancements also contribute to the overall cost. We provide a clear technical approach and investment estimate before the project begins.
New Orange helps design and implement your marketplace architecture, integrate Marketplacer with your existing e-commerce platform and connect systems for product information, inventory, orders, payments and fulfilment. We also support data migration, front-end development, testing, optimization and proactive application management after launch. As a Marketplacer partner, we deliver marketplace implementations for retail and B2B organizations from our offices in the Netherlands and Australia.
Marketplacer can be integrated with established e-commerce platforms such as BigCommerce, Shopify Plus and Commercetools, as well as custom platforms through APIs. This allows the marketplace functionality to connect to your existing online store and checkout, without requiring you to switch platforms.
No. With dropshipping, you sell products under your own brand and a supplier ships them directly to the customer. On a marketplace, third-party sellers offer their products through your platform, while you may generate revenue through commissions, for example. Marketplacer supports both models, as well as combinations of the two.