New Orange APAC Pty Ltd
ABN 67 165 341 748
Sales Layer is a user-friendly Product Information Management (PIM) system that lets you manage all your product data in one place. It connects seamlessly with platforms like Shopify, Commercetools and BigCommerce.
Sales Layer is designed for businesses that want more control over their product data - without the complexity. If you're currently working with scattered spreadsheets or juggling product info across multiple tools, this is your upgrade.
The platform gives you a central hub for all your product content. You can easily structure, enrich and distribute your data to your eCommerce platforms, marketplaces, print catalogues and even internal systems. It's fast, flexible, and doesn’t require a big IT team.
Features like built-in validation, version control and smart data structuring help you maintain clean, consistent and reliable content across every channel. Perfect for marketing and eCommerce teams who want control - minus the tech headache.
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Get started quickly with a clean and intuitive interface - no need for technical skills or long training sessions.
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Plug into Shopify, Commercetools, BigCommerce and more. Push product updates in real time, with no manual steps.
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Automated checks help keep your content clean, complete and consistent – so you always look professional online.

At New Orange, we help brands grow faster with smart, scalable eCommerce solutions. Clean product data is a key part of that. With Sales Layer as your PIM, you can centralise your product content and connect it with your entire digital ecosystem. We'll take care of setup, integration and support; in a pragmatic, no-fuss way.
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Sales Layer is a Product Information Management (PIM) platform that allows you to manage product information from a single central location. It enables you to collect, structure, enrich, validate and distribute product data to online stores, marketplaces, product catalogues and other sales channels.
Sales Layer is ideal for organisations with a growing product catalogue or product information spread across spreadsheets and multiple systems. It is particularly well suited to marketing, product and e-commerce teams that want greater control over product data without the complexity of a large IT project.
An ERP system primarily manages business data and operational processes such as inventory, pricing, purchasing and logistics. A PIM system focuses on commercial product information, including product descriptions, specifications, images, translations and channel-specific content. Integrating both systems combines accurate operational data with complete and consistent product information.
Yes. Sales Layer provides a central, structured environment for managing product information that would otherwise be maintained across multiple spreadsheets. This reduces duplicate, outdated and incomplete data while making it easier for multiple team members to collaborate on product information.
Yes. Sales Layer integrates with ecommerce platforms such as BigCommerce, Commercetools and Shopify. Product information is distributed from the PIM to your online store, allowing you to manage data centrally instead of updating each sales channel manually.
Yes. Sales Layer enables you to distribute product information to a wide range of digital and physical channels, including marketplaces, e-commerce platforms and printed catalogues. You can configure the required data and structure for each individual channel.
Sales Layer includes validation tools that identify missing, incomplete or incorrect product information. You can also define validation rules for mandatory fields and product structures, helping ensure that your product data remains complete, accurate and consistent before publication.
No technical expertise is required for day-to-day product management. The platform is designed for marketing, product and ecommerce teams. Technical and functional expertise is typically only needed when designing the data model and integrating Sales Layer with other business systems.
A Sales Layer implementation starts by analysing your product data, data sources, sales channels and business processes. We then configure the product model, data fields, validation rules and user roles. Finally, we migrate your existing product data and integrate Sales Layer with your e-commerce platform, ERP and other business systems.
The total investment depends on the Sales Layer subscription, the number of products and users, the complexity of the data model and the required integrations. Data migration, implementation, ongoing management and future enhancements also contribute to the overall investment. We provide a clear scope and cost estimate before the project begins.
New Orange supports organisations with structuring and migrating product data, configuring Sales Layer and developing integrations with ecommerce platforms, ERP systems, marketplaces and other digital channels. We look at the complete product information process to ensure Sales Layer fits seamlessly within your organisation and digital landscape.
Both are Product Information Management (PIM) systems. Sales Layer is a fully SaaS-based platform designed for rapid implementation and day-to-day use by marketing and e-commerce teams. Akeneo is available as both a SaaS solution and an open-source edition, and is often chosen for projects that require extensive customisation. The right choice depends on your data model, teams, integrations and budget.
A basic implementation can often be completed within a few weeks to a few months. The timeline mainly depends on the quality of your existing product data, the number of integrations and the complexity of your data model. A phased approach, for example by starting with a single sales channel or product category, allows you to deliver value quickly.