New Orange APAC Pty Ltd
ABN 67 165 341 748
New Orange is a Melbourne based mid size digital technology agency delivering scalable Sanity CMS implementations across Australia.
We design and build structured content platforms that support multi channel publishing, composable architectures and seamless integrations with commerce and business systems.
Senior specialists. Practical delivery. International capability.

Sanity is chosen by organisations that require flexibility, structured content modelling and full control over their digital architecture.
Implementing Sanity successfully requires more than front end development. It requires a clear content model, strong API strategy and careful integration design.
New Orange works with marketing teams, digital managers and technical leaders to implement Sanity as part of a scalable composable ecosystem. We ensure that content structures support both editorial workflows and technical performance.
As a mid size agency, you collaborate directly with experienced developers and architects. Our Australian presence is backed by international delivery teams, allowing us to scale when needed while maintaining personal communication.
01
We design scalable content models that support multi channel publishing, localisation and future expansion. Clear governance and efficient editorial workflows are central to every implementation.
02
Sanity implemented as part of a composable architecture, integrated with commerce platforms, CRM, PIM and other business systems through clean API connections.
03
Migration from legacy CMS platforms to Sanity with structured content mapping, SEO continuity and minimal operational disruption.

New Orange combines deep technical knowledge with pragmatic delivery. We do not implement Sanity as a standalone tool, but as part of a broader digital ecosystem.
As a mid size agency, we offer direct access to senior developers and solution architects who understand both business objectives and technical constraints. Our teams in Australia work closely with stakeholders, supported by international specialists based in Malaysia and Europe when additional scale or expertise is required.
We focus on building reliable, maintainable digital platforms that support long term growth rather than short term fixes.
Whether you are starting a new headless project or migrating from a legacy platform, we help you define the right architecture and deliver a stable implementation.