The Dutch Association of Real Estate Agents and Valuers (known in Dutch as NVM) is the leading association within the real estate sector. Every day, NVM supports thousands of agents and valuers in their work. They play a key role in informing, supporting and positioning their members toward consumers and government institutions. The online environment - from the corporate website to the member portal - is essential in this.
Our collaboration with NVM focuses on strengthening that digital connection. By looking closely at target audiences, customer journeys and strategy, we help NVM make digital choices that truly fit the needs of their members. This translates into an environment that is intuitive, relevant and constantly evolving alongside real-world practice. Think of improvements in the search experience, smart content structures and a technical foundation that supports innovation.
We look toward the future and explore how digital innovation can be further enhance NVM's services. AI-readiness plays a key role here - for example, by examining how smart technologies, such as personalization, can elevate the digital experience even further.
In this way, we contribute to a digital strategy that is not only functional, but also truly adds value to the daily work of real estate agents and valuers in the Netherlands.
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