Eindhoven365

Eindhoven365 is the official city marketing organization for Eindhoven. Under a single, strong city brand, the organization promotes Eindhoven as a place to visit, live, work and study. Through campaigns, events and digtial channels, Eindhoven365 showcases what makes the city unique. It is recognized as one of the leading city marketing organizations in the Netherlands and has received multiple awards for its work. 

A key part of this digital strategy is THIS IS EINDHOVEN. The platform gives visitors everything they need to discover the city, from events and practical information to inspiring places, culture, restaurants and activities.

Eindhoven365 wanted to replace its existing Kentico platform with a modern headless CMS. New Orange was selected to deliver the migration. We completely rebuilt the existing platform on Sanity while preserving the familiar content structure and functionality. 

Because the website already had a well-designed content model and extensive functionality, it was an ideal project for applying our Agentic Engineering approach. 

New Orange rebuilt THIS IS EINDHOVEN on Sanity and migrated all existing content to the new platform. The translation workflow was also modernised. The external solution for German translations was replaced with Sanity's built-in localisation capabilities, allowing content to be managed centrally while making the website almost entirely multilingual. 

With Sanity, Eindhoven365 now has a flexible content platform that makes it easier to manage, publish and further develop content.