Master Pacific

Since its founding in 2005, Master Pacific has grown into one of the leading furniture wholesalers in Australia and New Zealand. Backed by a strong distribution network and supply chain spanning Europe and Asia, Master Pacific supplies Australian retailers and designers with exceptional furniture, specialising in dining, occasional, lounge, and bedroom suites.

As a leading wholesale furniture distributor, Master Pacific managed a large volume of products, pricing structures, and customer accounts across multiple business processes.

Without an online ordering platform, much of the sales and operational workflow relied heavily on manual administration. Product updates, stock visibility, customer pricing, and order management all required significant internal handling, creating inefficiencies as the business continued to grow.

A key requirement was ensuring the new platform could integrate deeply with MYOB Advanced, which acted as the central source of truth for products, pricing, inventory, and customer data.

The solution also needed to support complex B2B purchasing workflows, including customer-specific pricing, restricted product access, and operational visibility across multiple systems.

New Orange designed and developed a fully integrated B2B ecommerce platform tailored to Master Pacific’s wholesale operations. The solution combines a custom Nuxt frontend with a Node.js backend, connected to BigCommerce, MYOB Advanced, Storyblok and internal business systems.

A major focus of the project was building an ERP integration layer that synchronises products, stock, pricing, customers and orders between MYOB and the ecommerce platform in near real-time.

The platform also supports account-based access, customer-specific pricing, custom checkout functionality, bulk ordering and an internal operations dashboard for greater visibility across product synchronisation, order processing and system activity.