New Orange APAC Pty Ltd
ABN 67 165 341 748
vivaLAB is a subscription-based HealthTech startup focused on delivering personalised testing and supplement solutions. Since early 2025, New Orange has partnered with vivaLAB to build a scalable digital foundation that supports rapid innovation and long-term growth.

When our collaboration began, vivaLAB was operating on a legacy platform that was costly, rigid and difficult to extend. The architecture did not align well with internal backend systems or core intellectual property, limiting speed and innovation.
We led a full rebuild of the platform - modernising the architecture, simplifying operations and creating a scalable foundation for long-term growth. The result is a high-performance subscription platform designed for flexibility, speed and continuous iteration.
As vivaLAB’s digital agency, we lead strategy, design, and development across the customer-facing platform.
“The New Orange team has established a deep understanding of our commercial and customer needs and actively advises across the full extent of our D2C eCommerce and content driven customer experience."
We redesigned the technical architecture to support a high performance frontend platform built for scalability. The experience is structured around a subscription first customer journey with secure authentication and billing integrations. At the same time, we implemented a flexible marketing environment with content management capabilities and developed an evolving member portal designed to support long term engagement with vivaLAB customers.

The platform is powered by dotCMS for structured content management and editorial flexibility, and Chargebee for subscription management and billing infrastructure. Together, these technologies enable vivaLAB to manage complex subscription models efficiently, while maintaining a seamless customer experience.
The new architecture aligns closely with vivaLAB’s backend systems and protects its core intellectual property. It supports rapid feature deployment, reduces time to market, and enables continuous iteration without being constrained by legacy technology.
"We consider New Orange to be our invaluable technology and customer experience partner, helping us to carefully navigate technology, security and commercial framework considerations and constraints."

Our collaboration with vivaLAB is ongoing and iterative. We operate as an embedded digital partner, continuously refining the user experience, expanding platform capabilities and strengthening the technical foundation as the business grows.
By combining product strategy, strong design leadership and modern engineering, we have positioned vivaLAB with a future-proof scalable digital platform.
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