New Orange APAC Pty Ltd
ABN 67 165 341 748
Valk Exclusief has been one of the most trusted and recognisable hotel brands in the Netherlands for generations. With more than forty hotels, the brand stands for warm hospitality, high quality, and an experience where comfort and luxury come together.
To make this experience digitally future proof, New Orange supported Valk Exclusief in modernising their digital architecture. We migrated the platform to a modern headless setup, implemented a flexible integration with the Apaleo property management system, and laid the foundation for a scalable digital infrastructure that supports growth and meets future guest expectations.
01
Together with Valk Digital, the digital organisation of Valk Exclusief, New Orange continuously works on the further development and renewal of the Valk Exclusief digital platform. While we expand and optimise the existing landscape on a daily basis, we are simultaneously building a new headless platform based on Next.js and Umbraco CMS.
02
For the corporate booking tool, we developed a new PMS integration that works with both Shiji Daylight PMS and Apaleo. This ensures that reservations are automatically processed in the correct system, while both PMS platforms can continue to run in parallel during the transition. This keeps the corporate booking experience reliable and seamless.
03
The Valk Service Kiosk makes check in and check out faster and easier. Together with Valk Digital, we built an application that is directly connected to guest accounts and PMS systems. What started as a check in kiosk is evolving into a central part of the digital guest journey, with continuous further development.
04
With Valk voor Thuis, Valk Exclusief brings the hotel experience into people’s homes through three e-commerce platforms built on BigCommerce. Together with the marketing, commerce and UX teams of Valk Exclusief, we developed the platform as well as integrations with, among others, Marketplacer and Xcore to support inventory management and financial processes.
05
For the transition from the existing property management system to Apaleo, New Orange supported Valk Exclusief with a smooth and controlled migration. During this phase, the booking engine temporarily operated with both the current PMS and Apaleo, allowing hotels to migrate step by step without impacting the guest experience.
06
For the Valk Exclusief platform, we delivered an ARI implementation that exposes hotel availability, rates and inventory in real time to websites, apps and booking channels. Through a direct connection with the PMS and an event based architecture, changes are processed automatically and instantly, without unnecessary system load. This results in a fast and stable booking flow and gives hotels the flexibility to adjust their pricing strategy based on current occupancy and demand. As a result, this ARI component is a scalable and robust building block within the headless Valk Exclusief platform.
The collaboration between Valk Exclusief and New Orange goes beyond technology. Together, we work on a digital guest experience that feels just as warm, personal and efficient as a stay in one of the hotels. By continuously improving the existing platform while building a new headless architecture in parallel, we are creating a platform that is ready for growth and, above all, ready for the future.
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