New Orange APAC Pty Ltd
ABN 67 165 341 748
Most organisations work with a mix of systems: a CMS for the website, an e-commerce platform for the webshop, an ERP for operations, a CRM for customer relationships, marketing tools for campaigns and newsletters, warehouse management for logistics, and financial software for administration. All these systems contain valuable data. The problem arises when that data does not flow automatically between systems.
Without proper integrations, familiar issues emerge. Stock levels in the webshop do not match actual inventory in the warehouse. Customer data exists in multiple places and is never complete. Orders have to be transferred manually from one system to another. Campaign results cannot be linked to actual revenue. The more systems involved, the greater the risk of errors, delays, and duplicate work.
System integration solves this by enabling systems to communicate automatically through API integrations and an integration layer. Data is synchronised in real time or at set intervals, without manual intervention.
Every system landscape is different. That is why we start with an inventory of the systems your organisation uses, the data flows between them, and the bottlenecks in your current processes. In some cases, we do this through a Discovery phase: a structured step in which we map the full landscape together with your team before development starts.
Based on that inventory, we determine the best approach for each integration. For standard connections, we use proven connectors. When the situation is more complex, we build custom integrations through an integration layer or middleware that acts as a central hub between your systems. This prevents systems from being directly connected to each other and keeps the landscape clear and maintainable.
We develop these integrations using AI-augmented development. Our developers use AI tooling to write, review, and test integration logic, which speeds up development and improves the reliability of integrations.
01
We connect e-commerce platforms such as BigCommerce, Commercetools, or Shopify Plus with ERP systems like Exact, SAP, or Microsoft Dynamics. Stock levels, pricing, and product information are automatically synchronised. Orders from the webshop flow directly into the ERP, including customer and payment data. This prevents overselling, eliminates manual order processing, and gives your team real-time insight into inventory levels.
02
By connecting your CMS to your CRM, we align content with what you know about your visitors and customers. Think of personalised landing pages, targeted offers based on purchase history, or dynamic content that varies by customer segment. The integration ensures that customer data is available where it is needed, without marketers having to look it up manually.
03
In the hospitality sector, we connect websites and booking platforms with reservation systems for hotel rooms and restaurants. Availability, rates, and bookings are synchronised in real time. Guests always see up-to-date information, and reservations are processed directly in the right system without manual steps.
Many integration specialists come in for a one-off project: build the connection, deliver it, and leave. We work differently. Because we also build and manage the CMS and e-commerce platforms on the front end, we understand the full picture. We know how data moves through the platform, what information is needed where, and how an integration relates to the rest of the digital landscape.
We also build long-term relationships with our clients. We know the business, the domains, and the context. That means we do not have to start from scratch when a new integration challenge comes up. We understand what the system landscape looks like, which decisions were made earlier, and why. That knowledge makes the difference between an integration that works technically and one that fits the way your organisation operates.
We have experience integrating a wide range of systems, including ERP systems such as Exact, SAP, and Microsoft Dynamics; CRM platforms such as Salesforce and HubSpot; marketing automation tools; PIM systems; warehouse management software; financial systems; and industry-specific software such as reservation systems. Whether it involves connecting two systems or managing a complex landscape of ten or more applications, we make sure data flows reliably and processes run smoothly.
Good system integration requires more than just building connections. It requires a partner who understands how systems, processes, and data come together within your organisation. New Orange combines technical expertise with a pragmatic approach and builds integrations that fit your landscape, processes, and ambitions.
Do you want to be sure your systems work together reliably and that data flows where it is needed? We would be glad to take a look with you and advise on an integration approach that fits your landscape.